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DSO News: August, 2013 Archive

James Caan recommends a Professional Business Address

Tuesday, August 13th, 2013

In a recent article called “The Eight Rules of Success to Think About Every Morning”, James Caan (of Dragons den fame) recommends a professional business address to all startups.


5. Build a brand

When I set up my first firm, the first thing I did was to go out and rent an office in the best part of London, as an address in Mayfair is great to put on a business card. The actual room itself was tiny and windowless, but nobody knew this as I arranged for meetings to take place away from the office. When it comes to doing business, building a brand and a good reputation is vital. Once you have done this, you will find things a lot easier, as most of us prefer to deal with people or companies that are recognised and trusted.


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